On my other blog, I’ve been talking about ways that you could find your pot of gold by using your passions to build business.  I gave you two great resources that you could use for finding creative ways to build your business.

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Entrepreneurial Alliances

Last November, Mike Filsaime released a short report called “The Death of Internet Marketing”.  In that report, Mike revealed that the Internet Marketing niche had changed.

He talked about how internet marketers would have to do things differently in 2007 if they wanted to continue to make money online.

That report came on the heels of a major shift in the internet marketing niche that occured in October 2006.  Until then, there had only been about 10 to 20 product launches each month.

Beginning in October 2006, though, and continuing every month since then, there have been well over 200 product launches per month!

That’s a LOT of launches!

Unless the market had grown by 20 times, there was no way that marketers would continue to sustain the same level of profitability.

So Mike suggested 2 solutions:

1)  In order to be profitable online, you’d have to retreat to the niches, and

2)  Instead of doing big product launch type joint ventures, he recommended going into small Strategic Alliances comprised of a small, tight knit group of marketers.

This week, I’ve talked to several marketers who are suggesting that another shift has occured in the internet marketing niche.

• Marketers are seeing a huge decline in click-thrus from their email marketing.
• Marketers are seeing a huge decline in sales from their email marketing.
• Marketers are seeing overall poor results from their email campaigns.

What is causing this shift to occur?  What caused the shift to occur last October?

And, more importantly … what can we do to overcome these problems and remain profitable online?

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One of my interns, Hodges Hines, has just put together a \website that is smokin’ hot. I am always proud of anything that one of my interns does.  But this particular site is even better than most. 

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60% commissions, Entrepreneurial Alliances, hodges hines, sizzler sale

There’s this blogging community that has about 1,000 internet marketers in it.  I would love to join but it’s “invitation only”.  So I asked one of m partners who is a member if she could get me an invite.

I was told that I am well respected by this community and place in the top 5 of people they would take advice from.

Yet, she wasn’t able to get me an invite because I’m not an “internet marketer” … I’m a “JV Broker”.

That really got me thinking …

Just because I specialize in joint ventures, does that mean that I am no longer maketing on the internet?  Nope!

For over 10 years now (wow!  It will be 11 year next month as a matter of fact!), I have made a full time lving on the internet.  For the past three years, I have specialized in organizing joint ventures for other people.  Again, on the internet.

And yet, somehow, I seem to have lost my identity as an internet marketer.

• How could I have let that happen?
• Now that I have retired from brokering joint ventures, will I ever get my identity as an Internet Marketer back?
• Do I want to be identified as an Internet Marketer?
• What the heck am I anyway?

As I sat here pondering these questions, I seemed to get even more confused.  So I thought hat I would ask you for your opinions as well.

You see, in our society, labels are very important.  At a very young age we learn to  put labels on just about everything.  That’s part of why it hurts so much when someone calls you a name.  They’re placing a label on YOU.

When someone labels you, that label tends to stick.  It actually becomes something that you are known BY.

• If someone calls you a name like “Tubby”, you tend to be known as being fat.
• If someone calls you a “Snob”, you tend to be known as being an arrogant person.
• If someone calls you an “Internet Marketer”, you tend to be known as someone who ________________________ (just fill in the blank with your definition).

All these years I’ve called myself a “JV Broker”.  That suggests that I do nothing more than organize the actual joint venture itself.

However, that was not what I did in my business.

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A few weeks ago, on my other blog, I wrote a post called “Snobbiness = Sales?”.  In that post, I shared with you a recent conversation that I had with my coaching partner, Henry Gold.

In that post, I asked the question:

“Do you really need to be a snob to have HUGE sales on the internet? Is it essential that you write in a snobby way in order to have a successful internet business?”

Not only did I tell you about Henry Gold being a snob,

I didn’t realize that blog post would open up such a can of worms!

Immediately after I wrote it, Terry Dean came back to my blog and wrote a great comment.  (Thanks Terry!)

A day or so later, Henry Gold put a post on his blog about the article.  And yesterday, Henry blogged about it again.

And that’s just the people who made their comments public!  That doesn’t even take into consideration all of the people who phoned me, emailed me, etc. to talk about that post.

Do you see how one little conversation between two friends quickly spread, not just to a few other people, but to literally THOUSANDS of readers, all through just a few simple blog posts?

That’s the power of BLOGS !

What else are blogs good for?

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