A few nights ago, about 1:00 am, one of my good friends, Doug Champigny, IMed me.  He wanted to introduce me to an internet marketer by the name of Sam Freedom.  Although I’ve been online since 1996, I had never run into Sam before and he has a new product coming out that he needed a JV Broker to launch.

Although I retired from brokering Joint Ventures a few months back, I’m not one to turn down close friends so I agreed to talk to Sam to see if I could at least give him some advice.

What resulted from our discussions over the next 6 hours (yes, we talked until almost 7:00 am !), is something so INCREDIBLY POWERFUL that I am honestly quite hesitant to share it with anyone else outside of the few apprentices who pay me thousands of dollars to teach them what I know.

Over the next 2 days, Sam and a few others who had become involved in the project, twisted my arm VERY hard and convinced me that it was really for the good of the project that I share the details of what we are doing with others.  Not only would it  help with the joint venture, but it would allow others to use these techniques in their own business as well.

I finally relented.  So here’s what I’ve decided to do …

Over the next few weeks, I am going to be helping Sam to organize an EXTREMELY unique joint venture for the launch of his product, vSearchVooDoo.  This isn’t just a typical Jeff Walker style Product Launch Joint Venture (although that is part of it).  Rather, there is a strategic alliance comprised of 5 people:

• Sam Freedom with vSearchVooDoo
• Jared with Domain-Dashboard and Trackback Spider
• Adam Short with PGInsider.com 2.0
• Ernest with TheLazyPig.com and The Internet Marketer School
• and Liz Tomey with AdSense Girl and other products

There are two separate things that we are doing:

1. A Strategic Alliance comprised of these 5 people — We will be putting together a very unique blog that will be located on www.Sam-Freedom.com that we will use to drive traffic to their 5 individual sites.
2. A Joint Venture for the launch of vSearchVooDoo, a joint venture for the launch of PGInsider 2.0, a joint venture for the launch of Trackback Spider, and a joint venture for the release of The Internet Marketer School.

Do you remember when Mike Filsaime released the report called “The Death of Internet Marketing” (http://www.affiliatejvdominator.com/death) a few months ago?  In that report, he recommended that you form small strategic alliance groups that you would work with on an ongoing basis to grow your business.  Well, this first component is that type of a strategic alliance.

The second component is more like a Jeff Walker style Product Launch JV, but with a slight twist.  The websites for each of the products will have ALL of the other products integrated within them.  We will do this through Thank You pages, confirmation pages, download pages, exit pop’s/exit pop rotators, upsells, downsells, etc.  I call this “Integration Marketing”.

Through Integration Marketing, you effectively maximize the value of every single visitor.  Instead of only potentially selling a visitor one product (maybe two if you use a one-time-offer), you have the opportunity to make multiple sales to every single visitor.  If someone is not interested in the main offer, they may be interested in what is presented through the exit pop.

I’ve used this strategy before with unbelievable results.  In one campaign, I took a product that was converting at 12% and put the exact same sales letter on an exit pop for another product.  That second product was not selling all that well.  It was converting at only 3% or so.  The result amazed me.  The product on the exit pop converted at almost 24%!  And that was using the EXACT SAME copy that had previously converted at only 12%.

What would this happen?

The greatest reason was that the visitors felt as though they were not being hit over the head to purchase the second product.  Many times, through a joint venture, people purchase the main product offered simply because of the effect of the endorsed mailing … they have so much faith in the person making the recommendation that they cannot help but purchase.

Yet, especially with higher priced products (the main product in this case was about $300), it may not be affordable for all visitors.  So if they are presented with a second product (it has to be something that would interest the SAME target audience), that is more affordable, they are much more likely to purchase.  That is exactly what happened in that promotion (the second product was only about $20).

That is basically what we are going to do with this joint venture.

In a meeting with the group last night, I mentioned that it was going to be difficult to share all of the details with others as there really isn’t a name for what we are doing.  How would we talk about it?  How would I refer to it?  Sam suggested that I call it “The GGG Method”.

In actuality, we need a few different names, though.  We need a term to describe:

1. The Strategic Alliance being formed to generate traffic
2. The Joint Venture being formed to maximize the value of each visitor, and
3. The Combination of the Strategic Alliance and the Joint Ventures

I’m going to refer to #3 as “The Triple-G Method” for right now, just to make it easier to explain things as we move forward.  But I’m really hoping that my readers will be able to help me come up with a name for all 3 of these.  In fact, I’m thinking that it might be helpful to run a contest here on this blog to come up with names for all 3 of these methods.

Over the next few weeks, I’m going to share with my readers the EXACT DETAILS of HOW to do each of these 3 things.  In other words, you’ll see how to form a Strategic Alliance to drive traffic to ANY product you want to promote.  (This is actually the secret of the gurus … that one “missing link” that no one talks about.  If you look at any one of them, somewhere in their business, they have a traffic generation method that will continually get traffic to ANY product they want to promote, day in, and day out.  Do you have one in your business?)

You’ll also see  how to use Integration Marketing combined with a Joint Venture to launch ANY product.  (As I already mentioned, this is very different than the typical joint venture that you see internet marketers organizing and it is MUCH more effective as well!)

And you’ll see how to combine these two strategies for success for MULTIPLE businesses all at one time.

Once you learn all 3 strategies, the only thing that would stand in your way and keep you from using them in your business is not knowing where to find the people to work with you.  By then, though, JVSuite.com will be launched and you’ll be able to use that system to find the people necessary to implement these strategies for yourself.

I’m going to apologize up front … there will probably be some lengthy posts while I try to share all of this with you.  Sure, I could simply put it into a single ebook, but then you’d have to wait to get the information.  I want you to be able to start using this RIGHT NOW in your own business.  I don’t want you to have to wait. 

I suggest that you subscribe to this blog through Feedburner (there’s a tool on the sidebar to allow you to do that) so that you don’t miss ANY of the details.

Tomorrow, I’ll be outlining the first part of the equation … planning and setting up a Strategic Alliance to drive traffic to ALL of your individual products.  Until then, I’d love to hear from you about this subject.  Let me know what areas you really want me to focus on.  Whether you’ve ever done anything like this in your business (and, if you have, what you did to make it a success).  Or even any ideas you may have for the names of these strategies.

Get those swipe files ready!  I’m sure you’re going to want to take notes and save all of these posts.  (I’ll provide PDF’s for you to download when I give you checklists and step-by-step instructions for organizing all three methods).

To Your Abundant Joint Venture Success!

Gina Gaudio-Graves

Your Alliance Liason

P.S.  Don’t forget to install the JVSuite Toolbar.  I’ll be using it to make announcements about this project.  You’ll find it at:

http://www.JVSuite.com

P.P.S.  On my other blog, I’m working on a series that shares information about Web 2.0 and building your business online.  Trust me … if you’re serious about marketing on the internet, you’ll want to keep up with this series as well!  You’ll find it at:

http://www.AskGGG.com

adam short, blackhat strategies, Entrepreneurial Alliances, Gina Gaudio Graves, joint ventures, jvs, Liz Tomey, PGInsider.com, sam freedom, strategic alliance, The Lazy Pig, triple g, triple g method Explore posts in the same categories: Entrepreneurial Alliances, Joint Ventures

This entry was posted on Saturday, March 10th, 2007 at 4:42 pm and is filed under Entrepreneurial Alliances, Joint Ventures. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.