I can’t believe how powerful this will be! … “The Triple-G Method” Continued
If you recall that last post, I talk about a Strategic Alliance that I am organizing for a group of internet marketers. These include Sam Freedom, Liz Tomey, Adam Short, Ernest Tan, and Jared from Domain Dashboard. Over the next few weeks, I will be sharing with you the various methods that we are using and showing you what is working and what is not.
Our strategic alliance is well underway. Recently, I’ve been reading the book “Blue Ocean Strategy: How to Cretae Uncontested Market Space and Make The Competition Irrelevant”. In reading it, I have a whole new outlook on what we our doing for the alliance.
Let me explain why.
This booki w lays out a strategy for bringing a new product to the market place in such a way as to create a “blue ocean” for yourself. This is as opposed to putting a product into a “red ocean” which is a market that is so overrun with competition that the suppliers (the “sharks”) are having a feeding frenzy, competing on price, and this is even causing the demand to shrink as well.
If you think about this, the internet marketing niche is very much a “red ocean” right now. For the alliance partners who are each bringing a new product out, I am wondering what they can do to create a “blue ocean” for themselves and enter into a new market that doesn’t exist at this time.
The strategy in the book shows you how to strategically bring a “value added innovation” into the product and by doing so, create an entirely new market for yourself. The example that they use is Circque de Soleil, the circus that is more of a theatrical production.
When the creators of Circque de Soleil came out with the concept, the circus market was over saturated, prices were going down while costs were going up, there were animal rights activists fighting against the suppliers, and safety issues were arising regardin the tents. Newcomers to the market had no hope of becoming profitable.
So the creators found a new market for themselves. The circus was a form of entertainment. They put a new twist on the circus and made it attractive to theater goers. In doing this, it allowed them to create a new hybrid market for themselves out of circus going theater lovers.
Do you see how brilliant that was?
When I looked at the strategic alliance that we have created, I realized something really powerful …
When you take a group of marketers with products for a broader niche and put them together into a group, in a way, you are already creating a new market within the SUB-NICHE for their specific product. The one thing that is missing, though, is a “value added innovation” for the product. (According to the book, this is critical.) Even then, though, it would be quite easy to modify some of the products just slightly so that it would accomplish this goal.
Let me give you an example.
Take the product “vSearch VooDoo” that is part of this alliance. It is a blackhat product that creates blogs automatically and does a lot of other pretty cool things as well.
They can modify the product by taking a few of the blackhat features out and create a white hat product out of it. What this results in is that the blackhat version becomes the one with the “value added innovation” included and the white hat version becomes the basic product.
This will be true of several of the products within the alliance. At the same time, the other non-blackhat products are more closely related to the white-hat products and hence, are ideal for the exact target market that the group is going after.
Basically, by forming this alliance, it will allow the more white hat products to be introduced into the blackhat segment of the market … a market they may not have otherwise reached.
When I realized this, I was totally amazed. I couldn’t believe how powerful this will be for those participating in the alliance. If your target market just grew by about 30% in terms of potential revenues, do you think that you’d be excited?
This is exactly what can happen for your business too when you create strategic alliances with other marketers who have products that are at least related to your target market. It will all boil down to finding the right products to put into the mix.
You’ll want to create the “value added innovation” by simply bringing other products into your marketing plan, and having those products be ideal for a slightly different segment of your market (or, it could even be a slightly different market in some cases). Then band together with the other marketers to both integrate your products into a single marketing plan and then to drive traffic to a joint blog or article directory.
As visitors become exposed to both products, and you explain to them why they would want and need both products, you’ll be able to increase your market size.
Of course, this won’t work if your markets have no similarity at all. For example, trying to sell an ebook on cat grooming to an audience interested in buying a house probably wouldn’t be the best idea at all.
On the other hand, if you were to sell an ebook about dating alongside of a membership to a dating site, you’ll be able to capture those people who are only learning about dating but not actively doing it into your market.
Or what about taking someone who has an ebook about investing in real estate and enter into an alliance with a person who has a product for those interested in investing in the stock market? That should work very well too.
What type of products could you bring together into an alliance for your business?
In about 2 weeks, I will be releasing a package that will show you how you can use these techniques in your own business. You’ll be able to see how you can:
- Set up a strategic alliance for your business
- Use Integration Marketing to maximize your value per visitor
- Set up a traffic generation system for your alliance to bring in hoards of new buyers
- Shift your mindset for strategic alliance success
- Network differently to find the best alliance partners
- Use Joint Ventures to really make your Strategic Alliance a success
- and much, much more!
If you want to get advanced notice when the package is ready, simply “Keep Me Updated” now by including your name and email address on the form at the top of this page.
This package is going to be HUGE. It will include:
- eBooks
- Audios
- Video
- Flowchart (I’ve never released these to the public before, EVER!)
- Worksheets (these are worth $97 or more a piece they are so powerful)
- and more!
I’ve never before put this information out there other than to my exclusive clients. Many have often told me that they wish they could keep me as their secret weapon all to themselves. But all that will change when I release this package. Prepare to be ASTONISHED! I think that you’re really going to profit with these revolutionary ideas.
Remember, to get advance notice the minute the package is ready (I’m putting the finishing touches on it right now), simply include your email address in the “Keep Me Updated” box above. I’ll be sharing a few more of these ideas with you in the coming days.
To Your Abundant Online Success!
Gina Gaudio-Graves
Your Alliance Liason
Founder, JVSuite.com
Entrepreneurial Alliances, joint ventures Explore posts in the same categories: Entrepreneurial Alliances, Joint Ventures