There’s this blogging community that has about 1,000 internet marketers in it. I would love to join but it’s “invitation only”. So I asked one of m partners who is a member if she could get me an invite.
I was told that I am well respected by this community and place in the top 5 of people they would take advice from.
Yet, she wasn’t able to get me an invite because I’m not an “internet marketer” … I’m a “JV Broker”.
That really got me thinking …
Just because I specialize in joint ventures, does that mean that I am no longer maketing on the internet? Nope!
For over 10 years now (wow! It will be 11 year next month as a matter of fact!), I have made a full time lving on the internet. For the past three years, I have specialized in organizing joint ventures for other people. Again, on the internet.
And yet, somehow, I seem to have lost my identity as an internet marketer.
- How could I have let that happen?
- Now that I have retired from brokering joint ventures, will I ever get my identity as an Internet Marketer back?
- Do I want to be identified as an Internet Marketer?
- What the heck am I anyway?
As I sat here pondering these questions, I seemed to get even more confused. So I thought hat I would ask you for your opinions as well.
You see, in our society, labels are very important. At a very young age we learn to put labels on just about everything. That’s part of why it hurts so much when someone calls you a name. They’re placing a label on YOU.
When someone labels you, that label tends to stick. It actually becomes something that you are known BY.
- If someone calls you a name like “Tubby”, you tend to be known as being fat.
- If someone calls you a “Snob”, you tend to be known as being an arrogant person.
- If someone calls you an “Internet Marketer”, you tend to be known as someone who ________________________ (just fill in the blank with your definition).
All these years I’ve called myself a “JV Broker”. That suggests that I do nothing more than organize the actual joint venture itself.
However, that was not what I did in my business.
In my business, I was much more like a marketing consultant than just a pure JV Broker. In other words, I didn’t just bring the prospective JV Partners in, I truly helped my clients plan and organize their promotions too.
Sure, there are many JV Brokers who only bring the people in, but I wasn’t one of them.
Now that I’ve retired from brokering JV’s, I’ve gone on to become a Coach, a Mentor, a Founder of an Association, and any other numerous labels that come with running my various businesses on the internet.
What it is that I call myself, though, will drastically impact how others think of me.
It may also impact what groups I can participate in (as I’ve already seen).
How do I want other people to think of me? To remember me?
I know that I want to be more than just a JV Broker, that’s for sure. That was such a minor part of what I have done for so many people.
Some of the labels I would like to have include:
- Alliance Liason (i.e. I foster and facilitate joint ventures, strategic alliances, affiliate programs, and any other type of “alliance” you can think of)
- Founder of elliances (i.e. the person who built this Association of Entrepreneurial Alliances from the ground up)
- President/CEO of The Abundance Group, LLC (this is my company that’s been around for almost 11 years)
- Internet Marketer (i.e. someone who has a strong knowledge of what it takes to market and sell products or services using the power of the internet)
But I can’t seem to come up with a single label that would truly define me as a person.
Maybe you can help me with this one and tell me …
If you were describing me, Gina Gaudio-Graves, what would you call her if you were describing her to your spouse or significant other?
Would you use any of the labels above?
Would you make up another that I have left out?
Tell me what you call yourself, too. Maybe it will give me some ideas!
To Your Abundant Online Success!
[I’ll fill this in when you help me figure out what it is that I should call myself]Explore posts in the same categories: Joint Ventures, Internet Marketing