The Birth of Strategic Alliances
Last November, Mike Filsaime released a short report called “The Death of Internet Marketing”. In that report, Mike revealed that the Internet Marketing niche had changed.
He talked about how internet marketers would have to do things differently in 2007 if they wanted to continue to make money online.
That report came on the heels of a major shift in the internet marketing niche that occured in October 2006. Until then, there had only been about 10 to 20 product launches each month.
Beginning in October 2006, though, and continuing every month since then, there have been well over 200 product launches per month!
That’s a LOT of launches!
Unless the market had grown by 20 times, there was no way that marketers would continue to sustain the same level of profitability.
So Mike suggested 2 solutions:
1) In order to be profitable online, you’d have to retreat to the niches, and
2) Instead of doing big product launch type joint ventures, he recommended going into small Strategic Alliances comprised of a small, tight knit group of marketers.
This week, I’ve talked to several marketers who are suggesting that another shift has occured in the internet marketing niche.
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Marketers are seeing a huge decline in click-thrus from their email marketing.
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Marketers are seeing a huge decline in sales from their email marketing.
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Marketers are seeing overall poor results from their email campaigns.
What is causing this shift to occur? What caused the shift to occur last October?
And, more importantly … what can we do to overcome these problems and remain profitable online?
I’ve heard a lot of people talking about the cause of the October 2006 shift, but I haven’t seen anyone actually giving hard core reasons, backed by solid evidence.
To get that evidence, I’ve decided to do a survey. It’s a short survey with 10 yes/no or multiple choice questions. I don’t ask for your name. I don’t ask for your email address. I just want the data.
You’ll find the survey at:
I’m going to publish these statistics in a report that I’ve written called “The Birth of Strategic Alliances”.
In this report, I talk about the problem that occured last October … the increase in the number of product launches … resulting in the decrease in the effectiveness of joint ventures overall.
I’ll share these results with you on this blog too, as they come in.
It’s time to prepare for … “The Birth of Strategic Alliances” online!
To Your Abundant Online Success!
Gina Gaudio-Graves
Founder, JVSuite.com and elliances.org
